Seasons. Cycles. It's about time for people to stuff themselves silly in the holiday season, then a couple weeks later recite the "new year, new you" ritual chant. Transformations are very very real, and some folks commit... But we all know the vast majority quit. Which is unfortunate. What happens before that? Before they give up they align with some kind of fitness plan. Everything from personal trainers, small and large gym memberships, boot camps, workshops, DVD fitness programs, and dance classes... They spike. There's no shortage of people "ready to make a change" just like there's no shortage of options available to them. Where are you in this? I'm talking to the fitness professional. It doesn't matter if you're an independent personal trainer, a mom-and-pop gym, a yoga studio, or Gold's gym -you need to market. You NEED to let people know you exist. Remind them. Keep yourself on the table of options availible or you'll miss a great opportunity. You know what your successful competition does? They advertise. and yes, it's an investment but doesn't it make more sense than just keeping the doors unlocked in the hopes that new people will stumble in? Just like you tell your clients "you're worth the cost, invest in yourself".
Was that a rant? I don't think so. I'm just reminding you to keep moving forward and take advantage of the seasonal membership swell up ahead.
I worked with Crossfit Nucleus to create a video that says "this is who we are, what we offer, and why you should give it a try.