COULDN'T AGREE MORE.
As frustrating as this idea is, it's part of what fuels Hero Fitography. It isn't to "get back" or throw something in the face of the haters, but to support those who are making it happen and enable them to reach so many more people. Photography can make the impact that words can't.
Excerpt: Fit Shaming on Urban Dictionary is “claiming that people who are active, healthy and God forbid have the slightest care about their physical appearance are terrible, shallow people."
READ this short article about Fit-Shaming.